Announcement

Saturday, 6 May 2017

HOW TO ACHIEVE SERVICE QUALITY



 INTRODUCTION


Quality is not an event, it is an ongoing process. As far as service organisations are concerned, quality is not the responsibility of the quality control department only, rather it is a matter to be taken care of by the entire business system.

The following are the pre-requisites for achieving service quality:

Monday, 1 May 2017

TOP 10 WAYS TO CREATE A BRAND


WHAT IS BRANDING?


According to Philip Kotler, Branding is "a name, term, symbol or design or a combination of them which is intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of competitors."

So how are you going to create your brand that stands out with those of competitors?

Here are top 10 ways to create a brand: